STATE OF INNOVATION

Our State of Innovation conference takes attendees inside the innovation economy with candid commentary from prominent thought leaders and influencers evaluating the key issues and trends facing our cities’ fastest growing sectors.

The State of Innovation series is a can’t­ miss opportunity for companies to align their brands with innovation and to reach professionals. The audience will consist of prominent players in the education, human resources, marketing, mobile, tech, and retail industries as well as individuals interested in where those industries are headed.

Attendees by Job Title at 2016 State of Innovation Event

*All Data from Boston State of Innovation

Brand Studies

Advertiser: Northeastern University

Description: D'Amore McKim School of Business announced its Whiteboard Challenge at SOIBoston, crowdsourcing the community to discover new use cases for technology. We asked attendees: "How would you use technology to solve a problem you face every day?" Participants then took photos of their scribed ideas and submitted their entries via Facebook.

Advertiser: Mechanica

Description: 'Brand In A Box' promotion offered startups all the tools they need to address the unique brand challenges they face, including a strategy session, target personas and brand identity.